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Work Wonders
With Your Business Data

Principa Company represented by Athena - Wisdom, Reason and Growth

Product Showcase

AGENT X
Call Centre Virtual Assistant

Deliver powerful data-driven decisions to call centre agents during calls.

ATURA
Artificial Intelligence Chatbot

Provide an omni-channel, self-help customer experience.

FINANCIER
Loan Management Platform

A scalable software solution that gives the efficiency, agility and autonomy to drive competitive advantage.

Some of the 150 companies we've helped

Our data analytics, consulting & software helps you predict customer behaviour, retain profitable customers, and reduce credit risk. Since 1999, we've served over 150 companies in 30 countries in Africa, the Middle East and Europe.

  • ABSA logo, one of our many clients
  • Bayport logo, one of our many clients
  • Cell C logo, one of our many clients
  • Discovery logo, one of our many clients
  • FNB logo, one of our many clients
  • HomeChoice logo, one of our many clients
  • MiWay logo, one of our many clients
  • Mr. Price logo, one of our many clients
  • MTN logo, one of our many clients
  • Nedbank logo, one of our many clients
  • SA Taxi logo, one of our many clients
  • The Foschini Group logo, one of our many clients