Partners & Clients


The New Science behind Customer Loyalty

The power of Customer Experience and growing competition are driving companies to take a more scientific approach to building customer loyalty. Data Analytics and accurate Customer Experience metrics are comprise "The New Science behind Customer Loyalty."


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What we do

Founded in 1999, Principa enables clients operating across multiple Business-to-Consumer and SME sectors to make profitable customer decisions. The company does this through the deployment of world-class decision management solutions based on software, advanced analytics, data and proprietary know-how, across all parts of the Customer Engagement Lifecycle. With offices in Cape Town and Johannesburg, Principa serves over 150 blue-chip clients in over 30 countries around the world.

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Key Solutions

  • Analytical Applications
  • Customer Analytics
  • Customer Loyalty Solutions
  • Consulting Solutions
  • FICO Partner
  • Fraud Management
  • Outsourcing Partnerships
  • Predictive Modelling
  • Software Services
  • The Credit Academy

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