Helping Marketers predict customer behaviour and optimise the 4 P's of Marketing.
Helping Credit Risk Managers predict account holder behaviour.
HOW WE PREDICTED THE 2016 OSCAR WINNERSREAD BLOG POST & COVERAGE
HOW WE PREDICTED THE 2015 RUGBY WORLD CUP RESULTSREAD BLOG POSTS & COVERAGE
A WORD FROM
Principa demonstrated a tremendous amount of insight into the industry, and assisted us in identifying certain key areas of opportunity within our policies and procedures. The Principa team has proven to be one that delivers actionable outcomes in a timeous and highly professional manner.Credit Operations DirectorCAPFIN
We have experienced positive results from Principa’s analytics expertise, ability and turnaround times which has translated into higher lead responses, conversions and retentions.Executive ChairmanBLUE LABEL DATA SOLUTIONS
Principa’s CollectSmart product has helped us manage our bad debt by reducing and actively managing our delinquency. Their product is easy to use and evolves through constant updates.Collections ManagerBMW Group – Financial Services
The experience of Principa provided insights that, once actioned, provided an ROI that can only be classified as exceptional.CREDIT OPERATIONS DIRECTORMr. Price Group – Financial Services
The results of our engagement with Principa have been astounding and we are collecting more at less expense since implementing their recommendations and scorecard. Principa has exceeded our expectations and we would highly recommend their services to anyone in the collections industry.DEBT COLLECTIONSHammond Pole Attorneys
Principa has the ability to structure and simplify complexity and then meticulously drive processes to a common goal. Their consultants are extremely diligent and focused with a wealth of knowledge.CEOBetterLife
HOW TO CREATE A DATA-DRIVEN CUSTOMER LOYALTY STRATEGYVIEW THE INFOGRAPHIC
Customer Loyalty Blog
READ HOW COMPANIES ARE USING DATA TO OPTIMISE CUSTOMER LOYALTY STRATEGIESREAD OUR BLOG
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- [INFOGRAPHIC] Creating a Data-Driven Customer Loyalty StrategyHere's a great visual summary overview of what you need to start a customer loyalty programme optimised: the questions to ask... Read more »
Whom we've helped
We use data analytics to help companies predict human behaviour ranging from probability of paying back a loan to responding to a marketing campaign. Since 1999, we've served over 150 companies in 30 countries in Africa, Middle East and Europe.