Partners & Clients


The State of South Africa's Loyalty Programmes

Watch the interview on South Africa's 24 hour news channel (eNCA) Finance and Business segment, Moneyline, with Lauren Barbour from Principa on the Effectiveness of Loyalty Programmes in South Africa. Lauren's interview begins at 3m15s.


Watch the interview here...


Qarar, Principa's Joint-Venture Company in the Middle East, launch new Website

Qarar is a pioneering data analytics and risk management advisory company providing Big Data analytics, and risk management software and advisory solutions across the MENA region. Qarar is the first advanced analytics company in the region with direct links to a credit information company, jointly owned by the Saudi Credit Bureau (SIMAH) – the largest consumer and commercial credit bureau in the Middle East by depth and breadth of information, and Principa.


Visit the new Qarar website...



Six steps to enhance your Customer Loyalty Programmes

Read the coverage in BizCommunity (Africa's biggest multi-industry news website) on Principa's view on the six things the most successful loyalty strategies have in common. Find out which companies have the best loyalty strategies in South Africa...and why.


Read the full article here...


What we do

Founded in 1999, Principa is a data analytics, consulting and software company. We develop data-driven strategies that identify, win, retain and grow profitable customers. With offices in Cape Town and Johannesburg, Principa serves over 150 blue-chip clients in over 30 countries around the world.

Read more

Key Solutions

  • Analytical Applications
  • Customer Analytics
  • Customer Loyalty Solutions
  • Consulting Solutions
  • FICO Partner
  • Fraud Management
  • Outsourcing Partnerships
  • Predictive Modelling
  • Software Services
  • The Credit Academy

Read more