Customer Retention & Re-activation
Use Machine Learning to identify which profitable customers are most likely to churn or are worth re-activating.
Predict customer churn, retain and re-activate profitable customers.
Customers leave for a number of reasons and in reality, most but not all, are worth going after.
By using Principa’s analytically driven Genius Retention & Re-activation Machine Learning as a Service (MLaaS), you can pre-empt departure and based on individual profitability to date and their potential, mathematically assign the appropriate effort required to keep them or re-activate them.
Using Genius Customer Retention & Re-activation helps you:
- Identify customers worth retaining or re-activating
- Maximise profitability by offering discounts or special offers only to profitable customers most likely to churn
- Increase Marketing ROI through improved targeting
Drawing on Machine Learning as a Service means:
- No infrastructure costs
- Speed to market
- No IT involvement
Use Machine Learning to retain and re-activate profitable customers
Genius Machine Learning as a Service uses our Genius Artificial Intelligence engine to identify those customer most likely to churn, those worth keeping and those worth re-activating.Like all Genius Machine Learning as a Service applications from Principa, it also includes the ability to track and test so your business can measure gains and prove ROI.
Reduce Customer Churn, Retainand Re-activate Profitable Customers
Contact us for pricing and to learn more about how Genius Customer Retention & Re-activation's Machine Learning as a Service can help you reduce churn and increase overall customer profitability.