Geo-location based Ad Targeting for Advertisers
Get personal: Build effective, targeted campaigns with real-world demographic and lifestyle data
Geo-location based insights for Digital Marketers and Advertisers
MarketWise provides digital marketers with a powerful analytical data solution to better understand their digital customers.
MarketWise is a data management platform that enhances audience behavioural data with geo-location data to enable more precise and effective ad targeting.
MarketWise has partnered with South Africa’s biggest publishers to enable you to serve the right ad to the right person, through powerful analytics and location-based insights.
MarketWise’s database of millions of South African consumers is segmented at a very granular demographic, economic and geographic level, allowing advertisers to target display campaigns effectively.
MarketWise can segment consumers based on:
- home location,
- language, and
- income bracket.
By targeting ads based on user demographics and lifestyle, ads can be tailored for more successful campaigns with decreased total ad spend.
- Improve ad targeting by enhancing behavioural data with geo-location data and associated LSM attributes
- Reduce wasted click spend from users outside your target audience
- Increase click rates and conversion rates by displaying your ad campaign to those you’ve identified as most likely to respond to your offer and buy
Advertisers and Marketers
With MarketWise, advertisers and marketers are able to target ad impressions to specific audiences based on LSM and demographic properties.
MarketWise is a database of thousands of browser records that can be used by advertisers to better target their messages to their respective audiences.
Advertisers can select a MarketWise data pool to meet their campaign targeting needs, e.g. high LSM, lives in affluent areas, likely to have children. MarketWise then simply embeds the data within their online campaigns. The net result is that digital advertising will only be displayed to the selected data pool thus improving targeting and eliminating campaigns going to the wrong audience. The result – vastly improved campaign ROI due to targeting of real people