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Our Resources

Want to learn more about Data Analytics, but not sure where to start? We have guides, infographics and content to help you explore how to use data science in your business.

General Data Science Resources

HOW TO USE YOUR DATA: A Guide to Using Machine Learning in Business
This guide explores how you can use machine learning to better tap into your business data and gain valuable, informing insights to improve your business revenue.
PREDICTIONS 101: A Concise Business Guide to Predictive Analytics
In this mini-guide, we discuss the basics of predictive analytics and how business can use it to gain an edge over competitors.
FIFA FOOTBALL WORLD CUP MATCH PREDICTIONS
Our expert data scientists predicted exact scores and winners of each match during the World Cup, with the aim of testing how well predictive analytics techniques can perform against the best human made predictions within Football on Superbru.com.

Call Centre Resources

[VIDEO] MEET AGENT X: YOUR CALL CENTRE VIRTUAL ASSISTANT
Introducing Agent X, the call centre virtual assistant to solve your call centre agents' problems.

Customer Engagement Resources

A GUIDE TO USING DATA ANALYTICS FOR CUSTOMER ENGAGEMENT: How to Implement a Data-Driven Strategy to Understand and Engage with your Customers to Reduce Churn and Increase Growth
In this guide, we discuss how advanced data analytics can be applied to the four areas of Strategy, People, Process and Technology to improve customer engagement and how it will improve your growth rates and decrease your churn rates.
CREATING A DATA DRIVEN CUSTOMER LOYALTY OR REWARDS PROGRAMME
A great summary overview of what you need to start a loyalty programme driven by data as well as look at where this data originates, whether company owned or external.

Customer Acquisition Resources

A GUIDE TO USING DATA ANALYTICS FOR CUSTOMER ACQUISITIONS: How to Implement a Data-Driven Strategy to Improve Marketing and Customer Acquisitions Results
In this guide, we discuss how advanced data analytics can be applied to the four areas of Strategy, People, Process and Technology to improve customer acquisitions.
WORKING WONDERS WITH GENIUS LEADS: A CASE STUDY
How Genius Leads Helped a Direct Short-Term Insurer and Financial Services Company to Optimise Lead Generation and Boost ROI.
WORKING WONDERS WITH MARKETWISE: A CASE STUDY
How MarketWise Increased CTR by 400% and Conversion Rate by 153% for a Major South African Insurance Provider

Collections & Recoveries Resources

INCREASE YOUR COLLECTION YIELDS: A Guide to Optimising Collection and Recovery Returns
In this guide, we give tips and insights we have learned over the years of working in Collections & Recoveries. Implementing these tactics will see you collecting on payments first, consistently.
COLLECT & RECOVER WITH DATA ANALYTICS: A Guide to Using Data Science to Optimise Collection Yields and Increase Recovery Returns
In this guide, we discuss how advanced data analytics can be applied to the four areas of Strategy, People, Process and Technology to improve collections and how it will impact your yields.
DEBTOR PROFILE AND TREATMENT FRAMEWORK INFOGRAPHIC
The infographic provides the Type, Tone and Timing of the communication or treatment to use to get the best from your debt collections efforts.

Credit Risk Resources

UNDERSTANDING IFRS 9 FOR RETAIL UNSECURED LENDING
It is expected that IFRS9 adoption could lead to a material increase in provisions. The IFRS9 framework and key considerations for retail unsecured lending are described in the infographic high-level overview.
HOW TO SELECT A CREDIT LIFECYCLE SOFTWARE
In this whitepaper, we list the key considerations that should be included in the process for evaluating a credit lifecycle software.

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