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Our Company


We are an international data analytics product and consulting company based in South Africa, and a member of the Transaction Capital Group.

Read more about us and why we do what we do

Together, we'll work wonders.

We are an international data analytics company based in South Africa and a member company of the Transaction Capital Group.

Our data scientists, developers and consultants work together to develop data analytics products and solutions that derive answers, predictions and recommended actions from large and complex data sets for over 150 companies in 30 countries in Africa, Middle East and Europe.

We are experts in using data insights to predict human behaviour and drive the optimal outcome: from identifying the most profitable customers or account holders to target to identifying and targeting your most cost-effective marketing initiative for a defined market segment. Our aim is to turn data into wisdom that enables companies to work wonders.   An infographic showing how we work wonders with data analytics by converting data to information, information to knowledge and knowledge to Wisdom.   We take data, organise it into information, interpret the data and draw insights to give you an understanding of your current situation. We then apply our knowledge and experience to help you make decisions and develop strategies that improve or change your situation. Together with our data analytics skills and products, industry experience, and technology we help companies work wonders.

Our Core Values

Our core values define how we work and how we interact with and treat each other and our clients.

    • Client value creation We are committed to creating value for our clients in a tangible and measurable way. We measure our success by our clients’ success arising from our interventions.
    • Integrity We will ensure absolute confidentiality of our clients’ information. We will act ethically and responsibly; deliver work of the highest quality and accuracy; and “deliver on time, right first time”.
    • Respect for the individual We respect the abilities and beliefs of people that we meet and work with and treat people with due consideration regardless of their position. Constructive criticism and feedback is encouraged. We will deal with people in an open, honest and empathetic way and will be transparent in decision making and communication.
    • Our People We will attract and develop the best talent for our business. We believe that teamwork and collaboration result in better solutions and opportunities. We support the people that we hire to enable them to be successful. We recognise - and are committed as a South African company - to redress the imbalances of our past and still maintain our consistently high standards. We do not compete against each other and rather provide coaching and development. We recognise that we are in a demanding profession and will provide people with appropriate support.
    • Innovation We value new ideas and innovation and will maintain a constant awareness of trends and developments both locally and internationally. We recognise that diversity of experience, background, and expertise is essential to innovation.
    • Performance We embrace accountability and strive to maintain a performance-based culture in which we will reward outstanding performance and contributions.

The Principa Name

Our name, Principa, was inspired by our core strengths, values and aspirations:

    • PRINCIPIA This speaks to our core strength of using advanced mathematical techniques (such as those described in Bertrand Russell's seminal work, Principia Mathematica) to draw data insights.
    • PRINCIPLES This speaks to how our principles and our core values determine the path we take and decisions we make on a daily basis.
    • PRINCIPAL This speaks to our aspiration of becoming our customers’ first choice in delivering data-driven strategies and the #1 Africa based data analytics, consulting and software company in terms of customer satisfaction and industry recognition for innovation.


    • Commitment to confidentiality and integrity
    • Proven track record – over 150 blue-chip client references
    • Member of the Transaction Capital Group
    • Member of the Consumer Credit Association
    • Member of the Institute of Credit Management in Southern Africa
    • Member of MicroFinance South Arica
    • Member of The Direct Marketing Association of South Africa
    • Member of SA Credit & Risk Reporting
    • Member of the Association of Debt Recovery Agents
Our data analytics icon of wisdom

Read about our Machine Learning as a Service offering, which runs on Genius, our Artificial Intelligence engine with Machine Learning capabilities.


Watch our "Work wonders" commercial


Our History



Processing Integration Consulting (PIC) Solutions Ltd. is founded in Cape Town, South Africa by 4 partners and Gensec Bank

JUNE 2002

PIC Solutions opens office in Johannesburg


PIC Solutions launches The Credit Academy, a brand new credit industry training initiative unique to the Southern Hemisphere

JUNE 2003

FICO [then ‘Fair, Isaac International’] five year alliance partnership signed


PIC Solutions and Fair Isaac International Corporation broaden their alliance to cover both Africa and the Middle East

JUNE 2005

PIC Collections System (now CollectSmart) is launched


PIC Solutions establishes a Dubai office to cater for the growing needs of the many clients based in the region

MAY 2006

Transaction Capital buys PIC Solutions from founding shareholders


Woolworths, one of Africa’s largest clothing and food retailers, names PIC Solutions Woolworths ‘IT Services Supplier of the Year’


Marketing Services Launches


SIMAH (The Saudi Credit Bureau) and PIC Solutions International embark on joint venture in Middle East called Qarar


PIC Solutions renamed Principa Decisions


Principa acquire assets and customer base of software development company, Relate Technologies


Principa's team of data scientists use machine learning to predict the results of the Rugby World Cup matches with 91% accuracy


Principa's team of data scientists use predictive analytics to predict the Oscar winners for Best Actor, Best Actress and Best Director

MARCH 2016

Principa move Cape Town and Johannesburg offices to new premises


Work with some of the smartest and friendliest people in the industry. Join us and help us work wonders through the insights and wisdom derived from data analytics. We’re always looking for people with the right experience and attributes to thrive in an entrepreneurial, results-focused environment.


Work Wonders through Data Analytics

Principa is a South African data analytics, consulting and software company with BIG plans. Based in Cape Town and with offices in Johannesburg, we have helped over 150 companies in over 30 countries make better, more profitable decisions through data analytics.

We’re using data insights to help our customers innovate, improve how they operate, how they develop new products and how they serve their customers. Help us and our customers work wonders by discovering valuable insights hidden in data.

Become one of the many friendly faces at Principa

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Working at Principa

Our work environment is casual, yet structured, methodical and professional. Fast-paced and at times stressful, yet friendly and fun.

Graduates & Interns

We’re looking for highly intelligent and analytical mathematicians, statisticians, computer scientists, physicists and engineers to join us in turning data into actionable insights that drive positive change. Contact us if you have a degree or are working towards a degree in any of the following fields: Computer Science, Economics, Engineering, Mathematics, Statistics, Business Science, Actuarial Science. Use the form below to contact us with your interest in joining us or exploring internship opportunities.

Current Vacancies

Should no jobs be listed that are suited to your profile, feel free to express your interest in working for Principa by dropping us a cover letter and CV, which we will gladly keep on record should a suitable opportunity open up.

Contact us with your Job Interest


Our people are industry experts who maintain a constant eye on developing trends and who apply their knowledge and experience to help our clients minimise risk, increase profitability, and outperform their peers.

Jaco Rossouw, CEO of Principa

Jaco Rossouw

Chief Executive Officer

Jaco Rossouw, CEO of Principa

Jaco Rossouw / Chief Executive Officer

Jaco has over 26 years of experience in the financial services industry specialising in Insurance, Retail and Banking. He is an analytical technologist at heart with a track record of delivering innovative business solutions over a wide geographical region from South Africa to the Middle East and Europe. He serves as leader, motivator and imagineer to one of the finest collections of data, business and computer scientists in South Africa. He holds a Bachelor of Science degree with majors in mathematics and computer science.
Geoff Lander, Commercial Director of Principa

Geoff Lander

Commercial Director

Geoff Lander, Commercial Director of Principa

Geoff Lander / Commercial Director

Geoff heads up our Go-To-Market team consisting of Sales, Marketing and Consulting. As a person who seeks out challenges in sport and business alike, Geoff has taken on and mastered various roles at technology companies over the past 17 years, including Product Manager, Financial Manager, Development Manager, Sales Manager, and Managing Director. A natural born leader, Geoff now takes his hands-on experience in key roles within a business to manage and lead our teams in delivering on our sales objectives.
Shireen Pillay, HR Director of Principa

Shireen Pillay

Human Resources Director

Shireen Pillay, HR Director of Principa

Shireen Pillay / Human Resources Director

Shireen Pillay has over 15 years’ experience within Human Resources. Prior to her appointment as the Human Resoources Director, she held the position of Human Resources Executive within Principa. Prior to joining Principa she held various generalist and specialist management positions within the field of human resources and human resource development at multi-national companies such as The South African Breweries and GlaxoSmithKline. She has a degree in Human Resource Development and is also a qualified moderator, assessor and skills development facilitator. Shireen is a member of the ASTD, SAODN and CT Community of Practice.
Ernst van der Merwe, Finance Executive for Principa

Ernst van der Merwe

Finance Executive

Ernst van der Merwe, Finance Executive for Principa

Ernst van der Merwe / Finance Executive

After graduating from the University of Stellenbosch, South Africa, Ernst relocated to London. Prior to joining Principa Ernst’s experience included roles at Sainsbury’s, the Pearson Group and a London-based recruitment consultancy. Later he joined one of the leading business risk consultancy firms in Europe, the Risk Advisory Group plc, where he held the position of Financial Manager. Ernst holds a BComm (Hons) in Management Accounting and is an associate of the Chartered Institute of Management Accountants (CIMA).


Through our partners we are able to provide technology that enables our clients to execute and act on our data-driven strategies.

Our Solutions and Services are made possible thanks to our technology partners and the relationships and skills we have built and nurtured with them. Principa consultants and technology specialists are trained and certified to consult on, implement, customise and support our partners' software products as listed in our Products section.


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