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Marketing Solutions represented by David after David Ogilvy the Father of advertising and the pioneer of the A/B test. Represents out of the box, data driven thinking and ideas.

Customer Retention & Re-activation


Use Machine Learning to identify which profitable customers are most likely to churn or are worth re-activating.

Predict customer churn, retain and re-activate profitable customers.

Customers leave for a number of reasons and in reality, most but not all, are worth going after.

Customer retention represented by icon of person with anchor

By using Principa’s analytically driven Genius Retention & Re-activation Machine Learning as a Service (MLaaS), you can pre-empt departure and based on individual profitability to date and their potential, mathematically assign the appropriate effort required to keep them or re-activate them. Genius Customer Retention & Re-activation analyses your customer data and overlays it with 3rd party data to provide you with the best prediction of which of your profitable customers are most likely to churn.

Benefits represented by a plus sign in a circle


Using Genius Customer Retention & Re-activation helps you:

  • Identify customers worth retaining or re-activating
  • Maximise profitability by offering discounts or special offers only to profitable customers most likely to churn
  • Increase Marketing ROI through improved targeting

Drawing on Machine Learning as a Service means:

  • No infrastructure costs
  • Speed to market
  • No IT involvement

Reduce Customer Churn, Retain
and Re-activate Profitable Customers

Contact us for pricing and to learn more about how Genius Customer Retention & Re-activation's Machine Learning as a Service can help you reduce churn and increase overall customer profitability.

Contact us