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Customer Retention & Re-activation


Use Machine Learning to identify which profitable customers are most likely to churn or are worth re-activating.

Predict customer churn, retain and re-activate profitable customers.

Customers leave for a number of reasons and in reality, most but not all, are worth going after.

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By using Principa’s analytically driven Genius Retention & Re-activation Machine Learning as a Service (MLaaS), you can pre-empt departure and based on individual profitability to date and their potential, mathematically assign the appropriate effort required to keep them or re-activate them.

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Using Genius Customer Retention & Re-activation helps you:

  • Identify customers worth retaining or re-activating
  • Maximise profitability by offering discounts or special offers only to profitable customers most likely to churn
  • Increase Marketing ROI through improved targeting

Drawing on Machine Learning as a Service means:

  • No infrastructure costs
  • Speed to market
  • No IT involvement

Use Machine Learning to retain and re-activate profitable customers

Genius Machine Learning as a Service uses our Genius Artificial Intelligence engine to identify those customer most likely to churn, those worth keeping and those worth re-activating.

Like all Genius Machine Learning as a Service applications from Principa, it also includes the ability to track and test so your business can measure gains and prove ROI.

Genius Customer Retention & Re-activation
Genius Customer Retention & Re-activation enables you to identify customers most likely to churn and to take the most financially appropriate action to keep them.

Genius Customer Retention & Re-activation analyses your customer data and overlays it with 3rd party data to provide you with the best prediction of which of your profitable customers are most likely to churn.

The Genius Customer Retention & Re-activation offering uses our Genius Artificial Intelligence engine. Pricing on our Machine Learning as a Service offering is based on a monthly subscription.

Reduce Customer Churn, Retain
and Re-activate Profitable Customers

Contact us for pricing and to learn more about how Genius Customer Retention & Re-activation's Machine Learning as a Service can help you reduce churn and increase overall customer profitability.

Contact us