Customer Retention & Re-activation
Use data insights to identify which profitable customers are most likely to churn or are worth re-activating.
Predict customer churn, retain and re-activate profitable customers.
Customers leave for a number of reasons and in reality, most but not all, are worth going after.
By using Principa’s analytically driven Genius Retention & Re-activation Insights-as-a-Service, you can pre-empt departure and based on individual profitability to date and their potential, mathematically assign the appropriate effort required to keep them or re-activate them.
Retain and Re-activate profitable customers
Genius Customer Retention & Re-activation insights-as-a-service uses our hosted Genius Artificial Intelligence engine to identify those customer most likely to churn, those worth keeping and those worth re-activating.Like all Genius products from Principa, it also includes the ability to track and test so your business can measure gains and prove ROI.
Using Genius Customer Retention & Re-activation
- Identify customers worth retaining or re-activating
- Maximise profitability by offering discounts or special offers only to profitable customers most likely to churn
- Increase Marketing ROI through improved targeting
Drawing on Insights-as-a-Services
- No infrastructure costs
- Speed to market
- No IT involvement
Reduce Customer Churn, Retainand Re-activate Profitable Customers
Contact us for pricing and to learn more about how Genius Customer Retention & Re-activation's Insights-as-a-Service can help you reduce churn and increase overall customer profitability.