Develop and manage a solid data-driven marketing strategy to acquire customers more cost-effectively.
Make smarter marketing decisions
We apply the science of data analytics to improve your Lead Generation and Customer Acquisition campaigns. Our analysts and consultants will help you identify and target your ideal customers, and convert and on-board them efficiently and effectively.
Our customer acquisition consultants offer a range of services from diagnostics on your current approach, backed with recommendations that suit your budget, all the way through to a full data-driven segmentation design incorporating tailored actions and channel strategy.
The key objective in all our existing customer engagements is to help your business design, track and improve the return on its marketing investment.
Customer Acquisition Consulting
Opened 1.2M unsecured credit accounts last 3 years within agreed risk thresholds at 5%+ activation rate. Leading provider of leads to the retail credit industry.
Generated an estimated R100M additional premium income for an insurance client last 3 years by doubling their activation rate.
Currently supporting the fastest growing telco in an outsourc-ing test, out-performing the competition by a factor of 2X on activation rate.
We’ll use data insights to help you:
- Increase your marketing campaign contact, response and activation rates
- Reduce cost of acquisition and retention by selecting leads by quality and probability of response
- Reduce dilution of brand by reducing non take-ups
- Segment offers to ensure relevance and improve take-up and engagement
- Identify the most effective channels and constantly improve returns
- Improve your customers’ experience to earn customer loyalty and increase spend
“We have experienced positive results from Principa’s analytics expertise, ability and turnaround times which have translated into higher lead responses, conversions and retentions.”
Let's develop a data-driven strategy
for your new business Marketing
Let's sit and discuss your lead generation challenges, objectives and data sources. We'll let you know what data analytics and supplementary data sources can do to give your customer acquisition campaigns a boost.